Expert discussion – The challenges of product development

Published on 20. July 2018 by Blog Redaktion in Swiss Made

Beat Erni, Head Engineering Product Segment Kitchen, and Rolf Odermatt, Design Group Leader, discuss what challenges they face when developing new products and what this means for the future. Continue reading

“Here in Switzerland, we are in the European Silicon Valley”

Published on 26. September 2016 by Blog Redaktion in Swiss Made

V-ZUG is constantly introducing world firsts with the “Made in Switzerland” stamp. Who is behind it, and how do you conceive a path from idea to sophisticated world-first product? We met up with Stephan Keller, Director Development Division, for a chat. Continue reading